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Top 5 AI Tools Every Business Needs to Boost Efficiency
Introduction
A recent study estimates that those who use AI tools are 40% more efficient than those who don’t. The takeaway is especially important for small businesses, which are limited by small teams and tight budgets. But with the arrival of automation, developed at the very cutting edge of AI software development, these no longer need to be limitations.
The benefits of AI tools can’t be denied. They are now capable of doing the work it would take a whole team of people to do, in a fraction of the time and for a fraction of the cost. The downside – the market is now swamped with so many AI assistants, all of varying quality and all designed for different purposes. This can make it difficult to choose the very best AI Tools for maximizing efficiency, maintaining accuracy, and delivering results.
There are a few considerations that should come to mind when choosing the best AI assistants for your business. First, you should make sure that whatever AI Tools you're choosing shouldn’t overlap in what they do. Secondly, don't go overboard when choosing these helpful assistants - as the saying goes, ‘too many cooks spoil the broth!’ Choose ones that will automate specific, mentally exhausting, and time-consuming tasks! Thankfully, this list focuses only on areas that are vital for companies to master if they wish to grow their business and boost sales.
What are the target business areas of this article? Content writing, marketing, customer base growth, sales, team management, and time management.
Who is the target audience? Small Business Owners, Sales Leaders, and Marketing Managers.
Written content is essential for any company. Whether it’s adapted for long-form articles, blogs, social media posts, or sales emails. But instead of employing a team for each of these areas, Jasper AI can do it all in a matter of minutes.
What does the AI tool do?
By inputting a couple of words that tell Jasper the topic, preferred tone of voice, and a fitting structure or form, the AI tool then produces high-quality copy to match. It’s therefore an all-in-one writing copilot essential for any Marketing Manager looking to scale up their marketing output.
Jasper’s huge range of templates makes it immensely versatile. There are over 50 templates in total, suited to anything from press releases to entire articles. This makes Jasper a game-changing tool for a broad range of writers and marketers. For instance, SEO and content writers can use Jasper to craft meta titles and meta descriptions, whilst marketing managers will be more interested in the Facebook and Google ad generators.
Jasper also ensures users are included in the creative writing process. The in-built chat functionality opens up a dialogue between the user and the AI, making both integral to the creative process. This functionality allows users to generate new ideas and rephrase pre-existing text.
Why it makes it to our top 5 AI tools list, especially for Marketing Managers and Business Owners:
Not only does its huge range of templates have all areas of written marketing content covered, Jasper can also scan a business’s website to understand the brand tone. This is essential for achieving consistency of voice and for creating a powerfully unique brand identity.
Jasper also includes a Surfer SEO Integration which embeds keywords chosen by the user into the written content, helping it rank in Google searches. This will increase traffic to that content as well as to the business website.
Sales are at the heart of every business. It’s not always the service or product that separates successful companies from others, it’s also how they master their sales flow.
Finding clients is not only a time-consuming activity, but finding the right ones for your business can be difficult. Thankfully, Kular has found a way of bringing automation to this process, making it much less painful and a whole lot more effective.
What does the AI Tool do?
Kular uses AI to automatically create a tailor-made sales campaign for you. All you have to do is input some key information that sets the AI to target your market niches – such as company type and size – and the AI tool provides a target sample of your audience in minutes. From this sample, you can decide whether you wish to adjust the targeting or proceed. Using machine learning, Kular takes your feedback and learns from it, continuously finding customers that are right for your company.
Kular also starts conversations with these companies, saving hours in outreach. You can edit your messaging to companies according to your company’s specific value proposition and offer, ensuring total control over the outbound process, whilst maintaining efficiency through automation. Like the targeting feature, Kular learns from leads’ responses, optimizing its outreach for maximum conversions.
Why it makes it to our top 5 AI Tools list, especially for Sales Leaders:
The platform is very clear and purpose-built for ease of use. It has three main sections which are separated into campaigns, conversations, and results. This first section enables Business Owners and Sales Leaders to have complete visibility over the end-to-end sales process. The second section allows you to focus on the conversations that matter, having cut out the mentally exhausting and time-consuming component of the process. Finally, the third section provides users with all the key data, metrics, and statistics, such as the amount of emails being sent their level of deliverability, and the total warm-response rate.
Meetings are a key component of any business. They are crucial to growth, sales, and strategy. The problem is that it’s difficult to record the important information discussed in meetings without a skilled and dedicated note-taker. Fortunately, Otter is the perfect AI Assistant, able to select the most vital and interesting information in a meeting without using any manpower.
What does the AI Tool do?
Otter can capture meetings in all the important formats. It can record them to create permanent audio files before also providing transcription, notes, and summaries.
Otter has many additional functionalities that make it one of the best artificial intelligence tools for businesses. If you can’t attend a meeting, you can set the software to be there for you and capture all the most important insights. It also includes a chat functionality enabling users to search audio-video and get answers instantly, even whilst the meeting is ongoing.
Why it makes it to our top 5 AI Tools list, especially for Sales Leaders and Business Owners:
Otter helps all team members stay aligned and informed. The artificial intelligence automatically captures and assigns action items from meetings to the correct team members, keeping next-steps clear and individuals motivated.
A very useful functionality for sales and marketing teams is the OtterPilot for sales. This automatically extracts sales insights from conversations, such as the client’s budget, their role within the company, what they are hoping to gain from the sale, the sales timeline, necessary action items, and more. The AI assistant can then write follow-up emails and push call notes to Salesforce and HubSpot via an in-built integration.
Growing a customer base is essential for any business. Instagram is one of the most effective ways of doing this, with its ability to present a brand quickly and effectively to a wide audience. The problem with this platform, however, is that it doesn’t make it easy to reach the right audience and target only those demographics that are likely to convert to customers. Indeed, growing a large Instagram following of only real accounts that are interested in engaging with your content is a hugely time-consuming endeavor. Luckily, now all you need to do is choose your ideal audience through a set of precise filters and UpGrow automatically finds you the followers most relevant to your business.
What does the AI Tool do?
UpGrow works by having a massive network of over 300 million people globally, made up of advertising networks, influencers, mobile apps, and direct partnerships. It then uses its advanced GPT4 growth engine to attract traffic relevant to your specific niche. It does this by showing your profile to relevant apps, communities and influencers. On top of this, UpGrow’s partnerships with Instagram’s advertising and affiliate networks mean that your content will show up more frequently on its recommendation pages.
Most importantly, since the followers UpGrow finds have been chosen to carefully match your desired customer base, they are more likely to engage with your content, visit your website, and convert to sales.
Why it makes it to our top 5 AI Tools list, especially for Marketing Managers and Business Owners:
UpGrow doesn’t just replace a whole marketing team by drawing in countless organic followers. It also has a host of other valuable features. Notably, its advanced live analytics feature gives you full visibility over key growth metrics and includes actionable Instagram analytics. This allows you to spot trends and gives you a helping hand in developing your growth strategy.
Bonus points: UpGrow includes AI-powered Tools to help you create, schedule, and optimize your content and profile. These include a caption generator and content ideas generator which help get the creative juices flowing and improve the quality of your posts.
Every business thrives on an organized culture where each employee knows exactly what to work on. This is especially important in a small business, where employees may have multiple responsibilities. Whereas studies show that knowledge workers spend more than 20% of their time at work organizing rather than actually working, Motion is one of the best AI tools to automatically manage your organization for you.
What does the AI Tool do?
It builds your schedule, plans your day, and creates perfect to-do lists. It can even do this for your whole team, making it one of the best AI Assistants out there for businesses. It forms a team-wide schedule, eliminating clashes across the entire team’s projects and tasks. It does this by taking into account variable factors such as priority tasks, deadlines, task durations, dependencies, etc.
It also has many other functionalities. For example, it tracks all priorities, limits meetings, guards time for uninterrupted work, reschedules undone work and ensures you meet deadlines.
Why it makes it to our top 5 AI Tools list, especially for Business Owners:
Motion provides team-wide transparency, making sure everyone knows what their tasks are and making this visible to everyone else.
It is also great for maximizing efficiency. By finding the most critical and urgent work for each team member, Motion ensures that these tasks are prioritized. This is especially useful for tasks that might create a bottleneck in a large project with many dependencies. All in all, Motion is the perfect AI Tool for maximizing the chance of on-time project delivery.
Bottom Line
So there we have it - the top 5 AI Tools for businesses! We’ve looked at Jasper which handles all your written content, Kular which takes care of your sales flow, Otter which records all your meetings, UpGrow which helps your followers boom, and Motion which plans a schedule for your whole team. With these reliable helpers automating these five key areas, businesses can not only cut costs and save time, but can also expect incredible results that often better those of a specialized expert or dedicated team.
